Animatics is the process that allows advertisers to visualize and refine the creative direction of the ad before committing to the expensive process of shooting a live-action or fully animated commercial.

This can save time and money by allowing advertisers to make changes to the concept, pacing, or messaging of the ad without having to redo a significant portion of the production process.

Advantages of Animatics:

– Speed: Animatics can be created relatively quickly, allowing advertisers to test and refine multiple ideas in a short amount of time.
– Flexibility: Because animatics are essentially a series of rough sketches, they can be easily modified or changed as needed.
– Audience testing: Animatics can be shown to focus groups or test audiences to gauge their reactions and get feedback on the ad’s effectiveness.
– Collaborative tool: Animatics can be used as a collaborative tool between advertisers, creative agencies, and production teams to ensure that everyone is on the same page and working towards a common goal.